|
Mighty Corporation (also known as Mighty Corp. or Mighty) is the country's oldest Filipino-owned cigarette producer, and is currently the second largest cigarette firm in terms of market share in the Philippines far behind PMFTC Inc. Mighty increased its market share from 3 percent in 2012 to nearly 20 percent in 2013 as a result of consumer down-trading from premium (Marlboro, Lucky Strike, Winston) to low-end brands (Mighty, Fortune). The company has been enduring accusations by rival PMFTC since the implementation of Republic Act 10351 or more commonly known as the "Sin Tax Law". ==History== In 1945, the company was established as La Campana Fabrica de Tabacos, Inc. by Wong Chu King and started out with a small cigarette factory in Manila producing native cigarettes known as "matamis". In 1948, a second factory was built in Pasong Tamo, Makati. In 1963, a facility for tobacco threshing and redrying was constructed in Malolos, Bulacan where the company's processing plant is nowadays located. In 1985, the company was renamed Mighty Corp. and bought the trademarks of Alhambra Industries in 1993. In 2001, Mighty entered into a cigarette manufacturing agreement with Sterling Tobacco to produce the latter’s trademarks. In 2004, the company entered into a cigarette manufacturing agreement with the Philip Morris Philippines as the latter brought the trademarks of Sterling Tobacco. In 2014, British American Tobacco (BAT), the smallest player in the Philippine tobacco market, engaged talks with Mighty Corp to explore partnership options. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mighty Corporation」の詳細全文を読む スポンサード リンク
|